The property market in Indonesia started gaining
momentum in late 1980s with surge of projects and customers lining up to
have affordable houses with upscale facilities. Duta Pertiwi has only
started building residences in 1988, but soon after, the young company
boosted the industry with projects like apartments, shopping centers,
office buildings, even township and industrial estates with level of
creativity and innovation that was unheard before. Pioneering lifestyle residential
apartments, office and retail spaces, an indication of not just the
company's innovative approach to property development but also its
vision of the future.
The vision gave birth to the iconic Bumi Serpong Damai,
started in 1989 and now known to be Indonesia's most successful city and
township project. From a derelict land, BSD now listed as the property
company with biggest market valuation in Indonesia Stock Exchange. Some
principle applies to the development of ITC (International Trade Center)
Mangga Dua, a formula to benefit from strata title sales opportunities
for retail business space, also in 1989. From one spot in a busy trade
district Jakarta, the ITC idea has flourished to practically every
corner of major cities Indonesia.
Duta Pertiwi went ahead with another success property recipe
of combining condominium, retail space and offices into a mix
superblock. Duta Pertiwi and BSD later developed under the wing of Sinar
Mas Land, which now nurtures over 40 mega projects thoughout Indonesia.
The sheer ambition to pioneer, build and advance, has given Sinar Mas
Land the advantage to keep its pace as the front runner of the industry.
However, its ability to sustain creativity and innovation is the real
indication that Sinar Mas Land will ensure its vision for the future.