BSD City
Benny santoso

The property market in Indonesia started gaining momentum in late 1980s with surge of projects and customers lining up to have affordable houses with upscale facilities. Duta Pertiwi has only started building residences in 1988, but soon after, the young company boosted the industry with projects like apartments, shopping centers, office buildings, even township and industrial estates with level of creativity and innovation that was unheard before. Pioneering lifestyle residential apartments, office and retail spaces, an indication of not just the company's innovative approach to property development but also its vision of the future.

The vision gave birth to the iconic Bumi Serpong Damai, started in 1989 and now known to be Indonesia's most successful city and township project. From a derelict land, BSD now listed as the property company with biggest market valuation in Indonesia Stock Exchange. Some principle applies to the development of ITC (International Trade Center) Mangga Dua, a formula to benefit from strata title sales opportunities for retail business space, also in 1989. From one spot in a busy trade district Jakarta, the ITC idea has flourished to practically every corner of major cities Indonesia.

Duta Pertiwi went ahead with another success property recipe of combining condominium, retail space and offices into a mix superblock. Duta Pertiwi and BSD later developed under the wing of Sinar Mas Land, which now nurtures over 40 mega projects thoughout Indonesia. The sheer ambition to pioneer, build and advance, has given Sinar Mas Land the advantage to keep its pace as the front runner of the industry. However, its ability to sustain creativity and innovation is the real indication that Sinar Mas Land will ensure its vision for the future.